Big Tobacco’s talking.

Let’s count the BULLSH*T.

Tap to reveal the truth. Industry myths and tactics — broken down with WHO policy and trusted science.

The BULLSH*T Zone - Identify the myths

The Arsonist Wants to Join the Fire Brigade

The tobacco industry keeps trying to re-enter the room: posing as a partner in the very crisis it created. Article 5.3 of the WHO FCTC exists to stop that. It recognises an irreconcilable conflict between profit and public health: the same companies that lit the match can’t be trusted to lead the response. Their “collaboration” strategies only slow action and weaken rules. Article 5.3 keeps the line secure so those who started the blaze can’t rewrite the safety code.


About & Ethics

This tool was built as a collaborative effort by Fellows at the School for Moral Ambition to track and expose industry misinformation and interference tactics. It provides policy delegates with instant, evidence-based counter-narratives.

Privacy Note: This is a static site and collects no user data.

School for Moral Ambition logo

Version 2.2 (Static Build)